Welcome to your interview.
The question is on your right: Improve Checkout Conversion Metrics. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You are a product analyst on a consumer travel booking flow. The team wants to improve checkout conversion, but the drop could be happening anywhere from payment entry to final order confirmation. The product has multiple steps, including traveler details, seat or add-on selection, payment, and review, and each step may behave differently by device and traffic source.
If we wanted to increase conversion in the checkout flow, what metrics would you look at and what experiments would you run?