1. What is a Marketing Analytics Specialist at Angi?
The Marketing Analytics Specialist at Angi serves as a vital bridge between raw performance data and actionable business strategy. In a fast-paced environment where customer acquisition and marketplace balance are paramount, this role is responsible for distilling complex data sets into insights that drive marketing efficiency and growth. You will not just be reporting on numbers; you will be helping to shape the narrative of how Angi connects homeowners with service professionals.
Your work directly influences the effectiveness of multi-channel marketing campaigns. By analyzing customer behavior, channel performance, and conversion funnels, you enable the organization to allocate budgets more intelligently and optimize the user journey. The position requires a unique blend of technical proficiency—specifically in SQL and data visualization—and a strategic mindset that understands the nuances of the home services marketplace.
Success in this role requires comfort with ambiguity and the ability to communicate findings to stakeholders who may not share your technical background. You will be expected to own projects from inception to completion, identifying opportunities for improvement and providing the empirical evidence needed to pivot or scale marketing initiatives.
