What is a Consultant at & General Intuition?

As a Strategic Consultant at & General Intuition, you are the critical bridge between complex business challenges and actionable, scalable solutions. This role is not just about giving advice; it is about embedding yourself within cross-functional teams to drive transformation, shape product strategies, and optimize operations. You will tackle some of our most ambiguous problems, translating high-level corporate goals into clear, executable roadmaps that directly impact our users and our bottom line.

The impact of a Consultant here is immense. Operating primarily out of our Sunnyvale, CA headquarters, you will partner with senior leadership, product managers, and engineering leads to evaluate new market opportunities and streamline existing workflows. Whether you are assessing the viability of a new product feature or restructuring an internal operational process, your insights will dictate where we invest our time and resources.

Expect a highly dynamic, fast-paced environment where no two days are the same. & General Intuition values consultants who are not only analytically rigorous but also deeply empathetic to user needs. You will be expected to command the details of data while keeping the big picture in sharp focus. This role requires resilience, intellectual curiosity, and the ability to influence without direct authority.

Common Interview Questions

Getting Ready for Your Interviews

Preparation is the key to demonstrating your readiness for the Consultant role. We design our interviews to simulate the actual challenges you will face on the job, meaning you should prepare to showcase both your analytical horsepower and your interpersonal finesse.

Focus your preparation on these key evaluation criteria:

Strategic Problem-Solving – This is your ability to take a massive, unstructured problem, break it down into manageable components, and build a logical framework to solve it. Interviewers at & General Intuition evaluate this by observing how you structure case studies, identify key drivers, and prioritize solutions over edge cases. You can demonstrate strength here by thinking out loud, validating your assumptions, and clearly connecting your conclusions back to the core business objective.

Analytical Rigor – We rely heavily on data to make decisions. This criterion measures your comfort with numbers, metrics, and financial or operational modeling. You will be evaluated on your ability to quickly size a market, interpret performance dashboards, or calculate ROI during a case prompt. Show your strength by asking for relevant data, performing quick estimations confidently, and recognizing when data might be skewed or missing.

Stakeholder Management & Leadership – As a Consultant, your ideas are only as good as your ability to persuade others to adopt them. We assess how you navigate conflict, align differing opinions, and communicate complex concepts to non-technical audiences. You can excel in this area by sharing structured behavioral examples where you successfully influenced leadership, managed pushback, and drove consensus across disparate teams.

Adaptability & Culture Fit – & General Intuition thrives on agility and continuous learning. Interviewers want to see how you handle ambiguity, pivot when new information is introduced, and collaborate under pressure. Demonstrate this by remaining calm when a case prompt changes mid-stream, showing a willingness to iterate on your ideas, and highlighting your collaborative nature in past projects.

Interview Process Overview

The interview process for a Consultant at & General Intuition is rigorous, immersive, and designed to evaluate how you think on your feet. You will begin with a recruiter phone screen to assess baseline qualifications, followed by a deeper behavioral and experience-based interview with a hiring manager. This early stage is highly focused on your past impact, your motivation for joining our team, and your fundamental understanding of our business model.

If you advance, you will move to the core of our evaluation: the onsite (or virtual onsite) loop. This typically consists of four to five distinct rounds, heavily weighted toward interactive case studies and advanced behavioral assessments. We emphasize collaboration, meaning your interviewers will act as your partners during case prompts. They want to see how you brainstorm, how you handle course corrections, and whether you are someone they would trust in front of a critical client or senior executive.

What makes our process distinctive is our focus on realistic, company-specific scenarios. Rather than generic market-sizing questions, expect prompts that mirror the actual strategic dilemmas currently facing & General Intuition. You will be pushed to provide actionable recommendations rather than purely theoretical frameworks.

This visual timeline outlines the typical progression from initial screening to the final onsite loop, highlighting the mix of behavioral and case-based evaluations. You should use this to pace your preparation, ensuring you build your case-structuring endurance for the multi-round onsite stage. Keep in mind that specific panel compositions may vary slightly depending on the exact business unit you are interviewing with.

Deep Dive into Evaluation Areas

Strategic Case Studies

This is the most critical component of the Consultant interview loop. Case studies evaluate your ability to synthesize information, apply business logic, and deliver actionable recommendations under time constraints. Strong performance looks like a well-structured approach, clear hypothesis generation, and a poised, confident delivery of your final recommendation.

Be ready to go over:

• Market Entry & Expansion – Assessing whether & General Intuition should launch a new product or enter a new geographic region.
• Operational Efficiency – Diagnosing bottlenecks in our current supply chain or service delivery and proposing scalable fixes.
• Profitability & Growth – Identifying root causes for declining margins or brainstorming innovative revenue streams for existing products.
• Advanced concepts (less common) –
  • M&A target evaluation and integration strategy.
  • Pricing strategy overhauls for legacy services.
  • Competitive response modeling.

Example questions or scenarios:

• "Our core software product has seen a 15% decline in user retention over the last two quarters. How would you determine the root cause and what strategies would you propose to reverse this trend?"
• "We are considering expanding our enterprise services into the European market. Walk me through the framework you would use to evaluate this opportunity."
• "Imagine you are tasked with reducing our customer acquisition cost by 20% without impacting total sales volume. Where do you start?"

Data-Driven Decision Making

As a Strategic Consultant, your intuition must be backed by hard data. This area tests your quantitative fluency and your ability to extract meaningful narratives from raw numbers. A strong candidate does not just calculate accurately; they explain what the numbers mean for the business.

Be ready to go over:

• Metric Identification – Selecting the right KPIs to track the success of a new initiative or product launch.
• Estimation & Sizing – Quickly calculating market sizes, potential revenue, or operational costs using logical assumptions.
• Data Interpretation – Reading provided charts, graphs, or data tables during a case to pivot your strategy.
• Advanced concepts (less common) –
  • Basic statistical significance and A/B testing principles.
  • Financial statement analysis (P&L impact).

Example questions or scenarios:

• "Estimate the annual revenue of a hypothetical new subscription tier for our mid-market clients."
• "If the data shows a spike in user engagement but a drop in overall revenue, what conflicting metrics might be at play?"
• "Walk me through a time you used incomplete or messy data to make a critical business recommendation."

Client & Stakeholder Communication

Your analytical work is useless if you cannot communicate it effectively. This evaluation area focuses on your executive presence, your ability to distill complexity, and your talent for managing difficult conversations. Strong performers are concise, empathetic, and capable of adjusting their communication style based on their audience.

Be ready to go over:

• Executive Summaries – Delivering the "bottom line up front" before diving into supporting details.
• Handling Pushback – Defending your recommendations constructively when challenged by a senior stakeholder.
• Cross-Functional Alignment – Bridging the gap between technical teams (engineering) and business teams (sales/marketing).
• Advanced concepts (less common) –
  • Crisis communication and managing project delays.
  • Facilitating high-stakes strategy workshops.

Example questions or scenarios:

• "Tell me about a time you had to convince a highly technical stakeholder to adopt a strategy they initially opposed."
• "How would you deliver a presentation to our VP of Product indicating that their pet project is no longer financially viable?"
• "Describe a situation where you had to align three different departments with conflicting priorities behind a single goal."