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Winning Technical and Economic Buy-In

MediumBehavioral & Leadership00:00
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Your question is Winning Technical and Economic Buy-In. Take a moment with it on the right.

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Problem

Tell me about a specific deal where you had to secure buy-in from both a technical champion and an economic buyer who cared about different things. How did you identify each stakeholder’s priorities, align them around the value, and move the deal forward?