Your question is Why This Firm, Specifically. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You’ve had a chance to research the firm. Why do you want to work here specifically, and how do the firm’s values and business model connect to the kind of consultant you want to be? Please use a concrete example from your past that shows this isn’t just a general interest in financial services.