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Why Luxury and Dior

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Your question is Why Luxury and Dior. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Why are you drawn to the luxury sector, and specifically to Dior, over a traditional tech or FMCG product role?