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Churn Prediction Models

Medium
Statistics & Probabilityanalytics

Problem

Which statistical models do you prefer for churn prediction, and why?

Practicing as: Marketing Analytics Specialist interview at Manulife Financial

Hi, I'll play your Manulife Financial interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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