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When to Use Bandits

HardA/B Testing & Experimentation00:00
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Your question is When to Use Bandits. Take a moment with it on the right.

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Problem

Scenario

You work on a growth team testing multiple onboarding variants in a consumer fintech app. A stakeholder suggests using a multi-armed bandit instead of a standard A/B/n test so traffic can shift faster toward better-performing variants, but you are concerned about whether that is the right choice for learning and decision-making.

Question

How would you decide whether a multi-armed bandit approach makes sense for this growth experiment? What factors would make you prefer a bandit versus a fixed-horizon A/B/n test?

Metrics

Guardrails·Direct deposit setup, support contact rate, crash ratePrimary metric·Onboarding completion rate within 24 hoursDecision tension·Reward maximization during test vs clean causal inference