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Staying Current in Marketing Analytics

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Your question is Staying Current in Marketing Analytics. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

What motivates you to work in marketing analytics, and how do you ensure you stay current in the field for University of Illinois at Urbana-Champaign?