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Qualifying Leads for Purchase Readiness

MediumSales & Customer00:00
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Your question is Qualifying Leads for Purchase Readiness. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

What criteria do you use to qualify a lead as ready to buy versus nurture?