Weekly Signup Cohort Retention | Dataford Interview Questions

StreamWave wants to measure early user retention by signup cohort. Write a SQL query to calculate week-over-week retention for users who signed up in the last 90 days.

Requirements

Treat each user's cohort week as the week of signup_date, using DATE_TRUNC('week', signup_date).
For each cohort week, count how many users were active in week 0, week 1, and week 2 after signup.
Return the number of retained users and the retention rate for each cohort week and week number.
Only include users whose signup_date is within the last 90 days relative to DATE '2024-06-30'.

Schema

users

Column	Type	Description
user_idPK	INT	Unique user identifier
signup_date	DATE	Date the user signed up
acquisition_channel	VARCHAR(50)	Marketing channel that acquired the user

user_activity

Column	Type	Description
activity_idPK	INT	Unique activity event identifier
user_id	INT	User who performed the activity
activity_date	DATE	Date of the activity
activity_type	VARCHAR(50)	Type of user activity

Your question is Weekly Signup Cohort Retention. Start with the requirements and the two tables in the Question tab.

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Problem