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Convert Cold Leads to Recurring Revenue

duPont REGISTRYMediumStrategy00:00
duPont REGISTRY
Your interviewer · Account Executive
In session
Interviewer

Welcome to your interview for the Account Executive role at duPont REGISTRY.

The question is on your right: Convert Cold Leads to Recurring Revenue. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

Walk me through your strategy for converting a cold lead into a long-term, high-value recurring advertising client.