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Diagnosing Web Traffic Dips

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Your question is Diagnosing Web Traffic Dips. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Walk me through how you would determine if a dip in web traffic is seasonal or a result of a specific campaign failure for Nissan North America.