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Validity and Reliability in Research

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Your question is Validity and Reliability in Research. Take a moment with it on the right.

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Research Validity and Reliability

Scenario

You are reviewing a research readout from a user study on a home-buying flow. The team wants to know whether the findings are valid, whether the measurement is consistent, and how much confidence to place in the result.

Question

How do you ensure the validity and reliability of your research findings?