Your question is Using Metrics to Guide Marketing. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're working on a marketing team and need to decide where to keep investing budget. You have campaign performance data, but the value comes from showing how you used the right metrics to make a clear decision.
Describe a situation where you used data to drive a marketing decision.