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Using Feedback in Product Development

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The question is on your right: Using Feedback in Product Development. Take a moment with it first.

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Problem

Scenario

You're working on a product with active users, customer conversations, and a steady stream of requests coming in through different channels. Your team wants to build in a user-centered way, but not every piece of feedback should drive the roadmap.

Question

What role does user feedback play in your product development process?