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Using CUPED in Product Experiments

HardA/B Testing & Experimentation00:00
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Your question is Using CUPED in Product Experiments. Take a moment with it on the right.

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Problem

Scenario

You are running an A/B test on a product change and the primary metric is noisy, making it hard to detect small but meaningful effects. You are considering using a pre-experiment covariate to reduce variance and improve sensitivity without changing the treatment itself.

Question

What is CUPED, and when would you use it in a product experiment? Explain how it changes the analysis, what assumptions make it useful, and when it may not help much.

What this tests

  • Understanding of CUPED as a variance-reduction method
  • Ability to connect variance reduction to power and MDE
  • Judgment about when a pre-period covariate is appropriate
  • Awareness of experimentation pitfalls like peeking and SRM