You are working on a consumer home services product, and the marketing team wants to use customer data to decide which campaign to run next. Leadership wants a clear recommendation, but the data includes different customer segments, behaviors, and past response patterns.
How would you use customer data to support a marketing campaign decision?
You are working on a consumer home services product, and the marketing team wants to use customer data to decide which campaign to run next. Leadership wants a clear recommendation, but the data includes different customer segments, behaviors, and past response patterns.
How would you use customer data to support a marketing campaign decision?
