Your question is Unsupervised Learning for User Segments. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are working with a product analytics team that wants to group users into meaningful segments from behavioral logs and account metadata. The goal is to find patterns that are useful for downstream analysis and activation.
What is your experience with unsupervised learning techniques?