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Turn Feedback Into New Features

MediumProduct Sense00:00
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Welcome to your interview.

The question is on your right: Turn Feedback Into New Features. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

Scenario

You're working on a product that receives a steady stream of customer feedback through interviews, support tickets, and account conversations. Some requests are repeated often, but they vary by user type and are not always aligned with the current roadmap. You need a clear way to decide what to build and how to shape it.

Question

How would you approach designing a new feature for a product based on user feedback?