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Top Campaigns by Rolling CTR
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Top Campaigns by Rolling CTR

MediumSQL · PostgreSQL

Problem

Amazon DSP reporting needs a ranked view of active advertising campaigns based on click-through rate. Assume the reporting date is 2024-03-30. Write a PostgreSQL query that evaluates the rolling 30-day period from 2024-03-01 through 2024-03-30, inclusive.

Requirements

  1. Join campaign metadata with daily Amazon DSP delivery metrics.
  2. Include only campaigns whose status is ACTIVE and whose delivery date falls within the rolling window.
  3. Aggregate impressions and clicks by campaign, exclude campaigns with fewer than 100 total impressions, and calculate CTR as clicks divided by impressions, expressed as a percentage.
  4. Rank campaigns by CTR descending, use impressions as a descending tie-breaker, and return the top three campaigns.

Schema

campaigns
ColumnTypeDescription
campaign_idPKINTEGERUnique campaign identifier
campaign_nameVARCHAR(150)Amazon DSP campaign name
statusVARCHAR(20)Campaign state
campaign_daily_metrics
ColumnTypeDescription
metric_idPKINTEGERUnique daily metric record
campaign_idINTEGERReferences campaigns.campaign_id
metric_dateDATEDate of delivery
impressionsINTEGERDelivered impressions
clicksINTEGERAttributed clicks
Tablescampaignscampaign_daily_metrics
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Your question is Top Campaigns by Rolling CTR. Start with the requirements and the two tables in the Question tab.

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