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Testing Lift After Model Change

MediumStatistics & Probability00:00
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Your question is Testing Lift After Model Change. Take a moment with it on the right.

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Problem

Scenario

You're evaluating whether a product change actually improved an outcome metric, rather than just moving due to noise or selection effects. You need to decide how to attribute the change to the new model or feature.

Question

How would you test whether a change in a model or feature caused a statistically significant improvement in the outcome metric?