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Testing a Conversion Rate Drop

MediumStatistics & Probability00:00
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Your question is Testing a Conversion Rate Drop. Take a moment with it on the right.

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Problem

Scenario

You notice that a feature's conversion rate is lower after a change, and you need to decide whether the drop reflects real performance degradation or normal sampling noise. You are asked how you would evaluate that change statistically.

Question

If a feature's conversion rate drops by 5%, what statistical tests would you perform to determine if the change is significant?