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Test for Measurable A/B Change

HardA/B Testing & Experimentation00:00
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Your question is Test for Measurable A/B Change. Take a moment with it on the right.

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Problem

Hopper gets recommendations wrong in 2 ways: it says to buy tickets and ticket prices drop, or it says to wait and prices rise. If data scientists develop an algorithm that reduces the later, how would you test for a measurable change, what would you control for, and what external data would you gather?