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Tailor Executive and Technical Pitches

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Problem

Scenario

You are presenting the same transformation proposal to two audiences on the client side: a C-suite executive sponsor and a technical lead who will evaluate feasibility. You need to keep the core value proposition consistent, but adjust the message so each audience sees the relevance, risks, and expected outcomes clearly.

Question

How do you adapt your sales pitch when presenting to a C-suite executive versus a technical lead?