PublixMediumStrategy00:00Welcome to your interview for the Marketing Analytics Specialist role at Publix.
The question is on your right: Target Audience and Channel Selection. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
Suppose a brand manager at Publix wants to run a regional promotion but has a limited budget. How would you help them identify the most impactful target audience and channels?