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Support-Process Test with Retention Guardrails

HardA/B Testing & Experimentation00:00
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Problem

Scenario

You work on a customer support experience where a new support process is being considered for rollout. Early feedback suggests it may improve satisfaction, but the team is worried it could create friction that hurts retention.

Question

How would you design and analyze an A/B test to determine whether the new support process improves satisfaction without negatively affecting retention?