Your question is Success of Cross-Channel Flights. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
How do you evaluate the success of a cross-channel media flight for Waymo? Define a KPI hierarchy spanning reach, engagement, conversion, incrementality, and media efficiency, and explain how you would compare performance across channels. Describe the data, attribution approach, benchmarks, and diagnostic cuts you would use to recommend whether to scale, optimize, or stop the flight.