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Study Drop-Off on YouTube

HardProduct Sense00:00
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Your question is Study Drop-Off on YouTube. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How would you design a study to understand why users don’t stay on YouTube after watching one video, and identify opportunities to keep them watching more?