Your question is Statistical Methods for Customer Segmentation. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are working with customer behavior data across product usage, spend, and engagement signals. You need to group customers into meaningful segments, but the variables have different scales and may be correlated.
What methods would you consider when segmenting customer data?