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SQL Top 3 Campaigns by Conversion
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SQL Top 3 Campaigns by Conversion

MediumSQL · PostgreSQL

Problem

Digitas México needs a monthly view of campaign efficiency across paid media campaigns. Write a PostgreSQL query to identify the three campaigns with the highest conversion rate for each month.

Requirements

  1. Join campaigns to campaign_metrics using campaign_id.
  2. Aggregate impressions and conversions by campaign and calendar month.
  3. Calculate conversion rate as total conversions divided by total impressions. Treat null conversions as zero and avoid division-by-zero errors.
  4. Use a window function to return exactly the top three campaigns per month, breaking ties by lower campaign_id.

Schema

campaigns
ColumnTypeDescription
campaign_idPKINTUnique campaign identifier
campaign_nameVARCHAR(150)Campaign display name
statusVARCHAR(20)Campaign lifecycle status
campaign_metrics
ColumnTypeDescription
metric_idPKINTUnique metrics record identifier
campaign_idINTCampaign associated with the metrics
metric_dateDATEDate on which metrics were recorded
impressionsINTNumber of impressions
conversionsINTNumber of attributed conversions
Tablescampaignscampaign_metrics
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