Your question is Sizing an Untapped Product Market. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are advising a company that wants to launch a new financial product in a market with little direct historical data. Leadership wants a view on how big the opportunity could be and what revenue it might generate if the launch works. You need to estimate demand, adoption, and monetization without relying on an established category benchmark.
Walk me through how you would estimate the market size and potential revenue of a new product launch in a completely untapped market.