Welcome to your interview.
The question is on your right: Sizing an Untapped Product Market. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You are advising a company that wants to launch a new financial product in a market with little direct historical data. Leadership wants a view on how big the opportunity could be and what revenue it might generate if the launch works. You need to estimate demand, adoption, and monetization without relying on an established category benchmark.
Walk me through how you would estimate the market size and potential revenue of a new product launch in a completely untapped market.