Welcome to your interview.
The question is on your right: Sizing a New Safety Market. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're advising a company that is considering launching a new safety technology product into an adjacent market. Leadership wants a practical way to estimate the opportunity, decide where to focus first, and avoid relying on top-down industry figures that may not translate into real demand.
How would you approach a market-sizing exercise for a new safety technology product?