Your question is Sizing a New Safety Market. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're advising a company that is considering launching a new safety technology product into an adjacent market. Leadership wants a practical way to estimate the opportunity, decide where to focus first, and avoid relying on top-down industry figures that may not translate into real demand.
How would you approach a market-sizing exercise for a new safety technology product?