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Short vs Long Term Promotion Impact

HardStatistics & Probability00:00
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Your question is Short vs Long Term Promotion Impact. Take a moment with it on the right.

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Promotion Impact Over Time

Scenario

You are analyzing customer behavior before and after a promotion. The team wants to know whether the promotion changed behavior right away, and whether any effect persisted after the promotion ended.

Question

How would you analyze whether a promotion changed customer behavior in the short term versus the long term?