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Set Direction for Greenfield Build

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The question is on your right: Set Direction for Greenfield Build. Take a moment with it first.

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Problem

Scenario

You’ve been asked to lead a team building a new product from scratch. There is no existing architecture, and the team needs early direction on what to build, how to build it, and which technical bets are worth making up front versus deferring.

Question

How would you set technical direction for a team working on a greenfield product?