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Separate PMF from Short-Term Engagement

HardProduct Sense00:00
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Your question is Separate PMF from Short-Term Engagement. Take a moment with it on the right.

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Problem

Scenario

You are the PM for a consumer music creation product. Your team has launched a new feature, and usage jumped right after release. Some people on the team think it is a real sign of product-market fit, while others think it may just be a novelty bump. You have been asked to judge whether the feature is creating durable value.

Question

How would you evaluate whether a new feature is creating real product-market fit or just short-term engagement?