Your question is Select the Right Marketing KPIs. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
How do you identify the right KPIs for a marketing use case?
Keep the answer focused on how you would translate a marketing objective into a KPI set, including primary metrics, supporting metrics, and guardrails. Explain how you would avoid vanity metrics and how you would adjust the KPI choice for acquisition, conversion, retention, or brand goals.