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Segmenting Home Decor Intent

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Your question is Segmenting Home Decor Intent. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How would you use data to differentiate between users' general interest in home decor vs. users who are shopping for a home decor project on Pinterest?