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Segment Users for Personalization

MediumProduct Sense00:00
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Problem

Scenario

You're working on a knowledge-sharing product with multiple user types, usage patterns, and intents. The team wants to make the experience feel more relevant, but there is debate about how to segment users in a way that is useful for product decisions rather than just descriptive.

Question

How would you segment users to personalize the experience for different groups?

What this tests

  • Identifying meaningful user segments
  • Using jobs-to-be-done to define user needs
  • Translating segments into product personalization
  • Prioritizing which segments to serve first