You're working on a knowledge-sharing product with multiple user types, usage patterns, and intents. The team wants to make the experience feel more relevant, but there is debate about how to segment users in a way that is useful for product decisions rather than just descriptive.
How would you segment users to personalize the experience for different groups?
Identifying meaningful user segmentsUsing jobs-to-be-done to define user needsTranslating segments into product personalizationPrioritizing which segments to serve first