Your question is Segment Users for Email Growth. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're advising a fintech company that wants to improve the performance of lifecycle emails sent to its user base. The team knows broad, one size fits all messaging is underperforming, and leadership wants a clearer way to group users so outreach is more relevant.
How would you segment our user base to improve a targeted email campaign?