Welcome to your interview.
The question is on your right: Segment Customers From Behavior and Feedback. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You are working on a retail product where the team has purchase history, returns, ratings, and open-ended feedback from customers. Leadership wants a clearer way to group customers so the business can tailor offers, service, and messaging. You have been asked to segment customers using purchase behavior and feedback data.
How would you segment customers using purchase behavior and feedback data?