You are working on a retail product where the team has purchase history, returns, ratings, and open-ended feedback from customers. Leadership wants a clearer way to group customers so the business can tailor offers, service, and messaging. You have been asked to segment customers using purchase behavior and feedback data.
How would you segment customers using purchase behavior and feedback data?
You are working on a retail product where the team has purchase history, returns, ratings, and open-ended feedback from customers. Leadership wants a clearer way to group customers so the business can tailor offers, service, and messaging. You have been asked to segment customers using purchase behavior and feedback data.
How would you segment customers using purchase behavior and feedback data?
