You are a customer insights analyst on a home services marketplace. The team has a large customer dataset, but the same KPI looks very different across users, and leaders want a clear way to group customers so the differences are meaningful. The goal is to move beyond one overall average and use segments that explain behavior, value, and risk.
How do you approach segmenting customer data?
You are a customer insights analyst on a home services marketplace. The team has a large customer dataset, but the same KPI looks very different across users, and leaders want a clear way to group customers so the differences are meaningful. The goal is to move beyond one overall average and use segments that explain behavior, value, and risk.
How do you approach segmenting customer data?
