Welcome to your interview.
The question is on your right: Segment Customers for Campaign Targeting. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're working on a marketing team for a digital product with a broad customer base, and you need to improve how campaigns are targeted. Different customers appear to respond to different messages, channels, and offers, so a one-size-fits-all approach is no longer working.
Describe your approach to segmenting customers for a targeted marketing campaign.