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Sample Size for Netflix Experiment

HardA/B Testing & Experimentation00:00
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Your question is Sample Size for Netflix Experiment. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You work on a streaming product team that wants to run an A/B test on a Netflix surface and needs to know whether the experiment is large enough to detect a meaningful change. Leadership is asking for a clear read on sample size and the minimum detectable effect before launch.

Question

How would you think about sample size and minimum detectable effect for this Netflix experiment? Walk through how you would define the test, estimate the required traffic, and decide whether the experiment is worth running.