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Sample Size for A/B Tests

EasyStatistics & Probability00:00
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Your question is Sample Size for A/B Tests. Take a moment with it on the right.

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Problem

Scenario

You're planning an experiment on a product surface and need to decide how much traffic to allocate and how long to run it. You want the test to be sensitive enough to detect a meaningful lift without running longer than necessary.

Question

How do you determine the right sample size and test duration for an A/B test?