Your question is RTB Algorithm Efficiency KPIs. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are evaluating the performance of a real-time bidding algorithm in a programmatic advertising platform. The team wants a clear KPI set that shows whether bidding logic is spending efficiently, winning the right auctions, and driving advertiser outcomes without wasting budget.
What key performance indicators (KPIs) would you track to measure the efficiency of a real-time bidding (RTB) algorithm?