Your question is ROI Across Marketing Channels. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
How do you measure the ROI of digital marketing spend across various channels at Microsoft? Define the metric, explain how you would compare Microsoft Advertising, LinkedIn Campaign Manager, email, and other channels, and address attribution versus incremental impact. Provide the calculation, key decompositions, data required, attribution approach, and recommendations for reallocating spend. Relevant data may include campaign costs, impressions, clicks, conversions, revenue, customer segments, CRM opportunity outcomes, and experiment or holdout results.